Value is created by the human mind
The things people create-objects, processes, ideas, ways of doing things-are what society places value on. Sometimes 'value' is created by individuals; other times by groups. However, it always involves the human brain and the human mind.
The better people's brains function the more 'value' they can create. We call this BrainEquity©. Our goal is to help individuals and groups function at the highest possible level. We do this by finding ways to enhance the BrainEquity© of every individual and group we work with.