Chris Lonsdale
Enhancing Brain Equity
Definition: Brain Equity - The Potential and Realized Value Created by Human Brains
The things that people create, from objects to processes to ideas to ways of doing things, are what come to be valued in society. Sometimes people create value alone, in a small room. Sometimes value is created in groups. And it always involves the human brain and the human mind.
The better people's brains function the more "value" that can be created. We call this Brain Equity ©. It is part of our mission to do whatever is needed to help individuals and groups function at the highest possible levels. We do this by finding ways to enhance the total Brain Equity © of every individual or group that we work with.